Ryan Howard

Why FAQ schema matters for LLM visibility

AI search optimization tactics that actually work

This guide is a focused 15 item checklist of what actually moves the needle in AI search optimization, and the strategies that get your content cited and surfaced by tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews.

Why LLM tracking is tougher than you think

Everything we know about llms.txt

Llms.txt for AI optimization is a hedge. It might help LLMs understand your content. It might not. There’s limited direct evidence of real indexing behavior today, but if and when these files are adopted, early movers will benefit.

Are AI search bots actually looking at llms.txt files?

We're tracking AI crawler behavior via opted-in users of our llms.txt WordPress plugin to see if bots are accessing llms.txt files.

The Dream 100: Save yourself a $100K consulting fee

“If you hired me for a $100,000 consulting day, this is the very first thing I would have you do. If you need help doing it, pretend you just wired me $100,000 and then go and do it.” —Russell Brunson